This is the full experiential agency experience – everything covered from concept to overnight build.
Bite Sampling provided the set visuals, manufacture, build, staffing and total campaign management. Each
day saw a fresh delivery of thousands of Ice Creams
– for which we had a purpose-built walk-in freezer behind the scenes.
One of the ice creams had a solid gold lolly stick – guarded within our Cold Vault. The hype, together with our excellent location and queues throughout each day, and the theatre of the blind tasting, made this one of the best experiential campaigns ever.