Cadbury Dairy Milk Ice Cream
This campaign spearheaded the launch of National Ice Cream
Week, and provided mass sampling and mass exposure for
Cadbury Dairy Milk Ice Cream
This is the full experiential agency experience – everything covered from concept to overnight build.

Bite Sampling provided the set visuals, manufacture, build, staffing and total campaign management. Each
day saw a fresh delivery of thousands of Ice Creams
– for which we had a purpose-built walk-in freezer behind the scenes.
One of the ice creams had a solid gold lolly stick – guarded within our Cold Vault. The hype, together with our excellent location and queues throughout each day, and the theatre of the blind tasting, made this one of the best experiential campaigns ever.
Tel 0117 973 9873
I'd like to say a big thank you - the event was an outstanding success for us."
Jenny Bostock, Consumer Marketing Manager
Why did we choose
Covent Garden?
UK's TOP 10

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Over 15 years and 2,133 event days are stripped down to reveal the top 10 most effective for:

  • Coupon redemption rates
  • Samples distributed
  • Total exposure

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The Golden Stick winner celebrates


Popular blind tastings

Fantastic queues throughout

Overnight build

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your campaign started:
0117 973 9873