The great outdoors brings a host of opportunities – from store car parks to county shows, open air concerts, city centres, festivals, balloon fiestas, air shows, farmer's markets, food festivals and so forth. It's the perfect environment for low to high investment campaigns, well-defined audiences, excellent dwell times, and can be very cost-effective. It's where over three quarters of food and drink brands start their journey – and many remain devoted to the outdoor shows as this is 'home' to their loyal customers.
Whichever venue is chosen, choose space wisely – close to focal points, and by proven high footfall locations. Bite can negotiate and make these bookings for you – [ get in touch ] and we'll send you our recommendations.
If you look at our example for Onken, this included a chiller van for the yogurt, a pop-up canopy, a trestle table and tablecloth and some branding for the table – the rest is just hard graft on the part of our specialist promoter – targeting 750 sampled consumers as they enter the store. Even at minimal investment, we're reaching 25% - 30% of those entering the store, and sampling 5 times as many as are sampled by an in-store campaign. It's an appealing proposition for any brand – and the redemption figures clearly show that the higher take-up from higher volume sampling more than makes up for in-store sampling's proximity to the fixture.
Even the sampling tray has its place – simple but effective, and perfectly suited to catching consumers on the go.
The beauty of our Bite Size offering is that we can test this for you in small low-commitment chunks – and with minimal fuss.